what you will discover.
Getting a positive ROI from a trade show or business event is tough. Or is it? Whether you’re creating events in-house or simply booking your first exhibition booth, this interactive one-day workshop provides the hard-learned strategies behind successful award-winning international event experiences. Learn how to give your brand the edge over bigger exhibitors, simplify your planning, choose the right team & wow the attendee. If you’re looking to invest in strong events or putting real effort into conveying why your stand or event is worth attending, then this workshop is for you. ONE DAY WORKSHOP OUTLINE Developing your event ‘why’ & aligning marketing strategy & S.M.A.R.T goals | Understand the types of people & profiles that attend trade & business events | Putting the 'right' team together that will grow leads | Design an environment that provides maximum brand awareness & stand-out | Develop a variety of introductions to engage & funnel potential clients from first contact, qualification, to close | Understand the importance of Pre-Promotion & targeted promotional giveaways | Clarifying your prospecting & follow-up activities with measured outcomes after the event. WHO IS THIS COURSE FOR? Event Mangers, Event Teams, Event Marketing Managers, Head of Events, Conference Producers, Seasoned Exhibitors, Account Manager, Event Planners & Sponsorship Manager’s. OUTCOME & BENEFITS Clear & aligned event marketing plan | Proven techniques in generating & converting leads | Greater brand visibility | Increase attendees | Greater budget efficiency | More sponsorship opportunities | Innovative themes & ideas | Improved revenue & profits | Articulating a unique value proposition | Developing products that engage delegates & sponsors | Creating great content that delivers value | Creating a memorable experience. “I’ve exhibited in more than 34 business conferences over three years, I thought I knew it all but this workshop proved there was much more to learn, plan and do”. Event & Marketing Manager – Bayer PLC This workshop can be tailored for in-house groups to focus on your specific level of event need & team skill set. The workshop can also provide an experienced events team with innovative inspiration or MOT for processes & costs.
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Holborn London GBR