An email remains the quickest way to place an offer to someone but with so many how do you make yours stand out?
Here are some tips to help you get up-front and noticed;
STICK TO ONE THING
This tip is all about making things simple build your message around one big idea. one big problem, one promise, or one solution. Tell people what you’ll do for them and then build the message around how you’ll do it, your promise, guarantee and proof elements.
CAPTURE ATTENTION FROM THE START
Newspapers have known this for years but the only way to get people to stop look and then read is all to do with the headline. Consider these three things, be direct with your headline, make a promise and make it short.
People have two main interests, themselves and curiosity. Make a headline that shows benefit or a promise such as How to get more energy in your life or The secrets energy tips Hollywood stars don’t want to reveal.
USE EVIDENCE AND PROVE EVERYTHING YOU SAY
Many people will fall into the category of fake news, so you must find ways to prove what you offer is, well…proven. You can use testimonials, case studies, guarantees, before and after, certifications and many more ways to prove it works!
When you read something that makes you feel it’s just for you then you’re more likely to read more.
So, identify your prospects profile and always write to them in a personal way rather than in a way that makes them feel they are part of a group email.
REVERSE THE RISK
Find a way to assume the risk, whether it’s a trail offer or money back guarantee make sure the risk is yours. That way you’ll be more likely to receive uptake on your offer.
MAKE SURE YOU ASK FOR THE ACTION
Your email has a single purpose, get someone interested so they will buy. Always make sure you ask them to do just that, take action and buy. You don’t have to wait till the end and should think about asking after the first introduction of the offer.
Make sure you ask for in clear terms and Click Here To Try This Limited Offer Risk-Free “
Make it easy to see the next step but to take the next step as well and this will help increase your conversions.
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