An email remains the quickest way to place an offer to someone but with so many how do you make yours stand out? Here are some tips to help you get up-front and noticed; STICK TO ONE THING This tip is all about making things simple build your message around one big idea. one big problem, one promise, or one solution. Tell people what you’ll do for them and then build the message around how you’ll do it, your promise, guarantee and proof elements. CAPTURE ATTENTION FROM THE ST
When training businesses on sales we often ask clients of that business what makes them 'buy’ or ‘stay’. 9 times out of 10 times the answer is “service”, with the individual managing the business coming a close second. This is slightly frustrating as its got to be probably one of the most overused words in sales. Also it so difficult to pin down what is meant by service and how often its applied to the most basic things any reasonable person selling would give to customers. B
Last year a report from Deloitte stated, that nearly every CEO and HRD said they weren’t developing skills fast enough and there was real pressure to improve in-house learning and development. For some of the smarter companies out there (and yes we all know who you are) the goal wasn’t about how to just up-skill their people, but how to create a culture of learning. This involves ways in which the organisation makes learning easy, interesting and accessible so people actively
Before the First World War Arthur was an insurance salesman and described by his colleagues as a trusting, oversensitive man, who was always too fussy about detail. They also said he wasn't particularly imaginative or visionary and didn't display any of the qualities you'd expect in a 'born leader'. Despite this Arthur distinguished himself as one of the most successful General's of the First World War. He led Canada's four divisions in an almost unheard of unbroken string of
In almost every role and walk of life there’s a need to influence other people. influence is everywhere. But, can influence be taught? In his book, Influence: The Psychology of Persuasion, Dr. Robert Cialdini identifies six universal ways in which we can find it easier to influence others. So what are the six universal ways to influence? 1. Reciprocity. This is based on "matching" what others have done for you. If you are invited to a party you often invite that person to yo
Have ever you noticed how much discourse there is today? There seems to be an endless stream of causes or differing views from pro-Trump to anti-Brexit, Atheism to Theism, Vegans to Carnivores, everyone defined by their position and immovable by their belief. But have you ever wondered why it seems people refuse to change their belief, no matter what the historical evidence or scientific studies prove? Well, it turns out "motivated reasoning" is to blame. In the 1950’s Psycho
We like to place emphasis on the need to understand ourselves better, so that we can make optimally reliable decisions, particularly around work and relationships.