When training businesses on sales we often ask clients of that business what makes them 'buy’ or ‘stay’. 9 times out of 10 times the answer is “service”, with the individual managing the business coming a close second. This is slightly frustrating as its got to be probably one of the most overused words in sales. Also it so difficult to pin down what is meant by service and how often its applied to the most basic things any reasonable person selling would give to customers. B
We like to place emphasis on the need to understand ourselves better, so that we can make optimally reliable decisions, particularly around work and relationships.